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DIRECTOR’S TREATMENT

MASSIMO BASTIOTTO

EVVITA A LA VITA

ITALIAN LIFESTYLE ADVERTS

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ADVERT 1 & 2

PANTRY (TABLE & KITCHEN)

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Italian is a feeling. It is the combination of the food,

location and most importantly the people around you that create this feeling. My happiest memories are Sunday lunches with all my cousins at the table, a table overflowing with my favourite dishes that my mom or my aunt spent cooking the entire morning. Anyone not born into an Italian family looks at these occasions as special events but to us it was just another Sunday which is incredibly special. It is the pure organic nature of these gatherings paired with the simple freshly prepared meals that create that feeling that non Italians yearn for.

IT'S A FEELING...

THE APPROACH

Mouth-watering visuals. In each of the 4 ads we will be shooting, the viewer must feel like booking the next flight to Italy. Each ad will sell the Italian lifestyle in the organic and true nature of the Italian people by shining through each product. Italians know that there is no substitute for quality and it shows even in the simplest presentation of a meal. The tomatoes are just redder, the basil is greener, the olive oil has a rich golden glow. These colours contribute to that feeling. Pairing the ingredients with a rustic no-frills table is the key to creating that feeling. Good food, good company, good times.

ART DIRECTION

Simplicity. The magic of an Italian table is abundance and simplicityWarmth & love shine through the freshness of even the simplest of dishes. Rustic, no frills, homely table loaded with Nonna’s specialty dishes. Nostalgic splashes of Italian greens, reds, whites with a hint of lemony yellow subtly inviting the viewer’s visual sense into the Italian family feeling.

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Genuine. The beauty of the products we are shooting is that they are top quality imported products. We will achieve the Italian lifestyle feeling by  being true to the simplicity of an Italian family meal in our food styling. Simple, fresh, quality ingredients presented minimally yet

warm hearted

FOOD STYLING

CINEMATOGRAPHY

POST PRODUCTION

ADVERT 3

COFFEE

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THE APPROACH

Unpretentious. I want to highlight the coffee machine using macro slow motion shots focussing on the textures of the liquid and the beauty of the machine. I would like to cut these into 2-3 ads of

20-30 seconds each.

CINEMATOGRAPHY

Unpretentious. I want to highlight the coffee machine using macro slow motion shots focussing on the textures of the liquid and the beauty of the machine. I would like to cut these into 2-3 ads of

20-30 seconds each.

Ground Coffee

REFERENCES

COFFEE REFS
specialty coffee promo video
01:15
Play Video
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00:20
Play Video
Cinematic Handheld Coffee B-roll _ 12Cups Coffee Shop
00:53
Play Video

ADVERT 4

ALCOHOL

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APPROACH

Simple. I want to create short 15-20 second clips of each liquid brand by highlighting the product using simple polished shots, focussing on macro shots. Putting the product on a turntable, clever simple lighting and macro pouring shots are the key elements in these ads.

CINEMATOGRAPHY

Drink with Ice Cubes

REFERENCES

ALCOHOL
Reference 1
00:27
Play Video
Reference 2
00:07
Play Video
Reference 3
00:08
Play Video
Fresh Pasta

THANK YOU

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